Case study · Web design, Sheffield

BDL Carpets & Vinyl: from a Facebook page to a website that brings in quotes

Brandon has been fitting carpets and vinyl around Sheffield since 2012, and his Facebook page is full of recommendations. What he didn't have was anywhere to send people who wanted a price, or any way to be found when someone searched Google.

Client
BDL Carpets & Vinyl
Trade
Carpet & vinyl supply and fit
Live
October 2026
The BDL Carpets & Vinyl homepage on a laptop, headed: Carpet & vinyl fitters Sheffield homeowners actually recommend.

// The problem

Great reviews, nowhere to send people

BDL is Brandon and his team: supply and fit for carpets, vinyl, herringbone, stairs and landings, mostly in homes across south-east Sheffield. Almost all of his work came from word of mouth and Facebook, where every review recommends him.

That works until someone hears his name and searches for him. With no website, there was no quick way to see his work, check his reviews, or ask for a quote without messaging him on Facebook. Anyone searching Google for a carpet fitter simply didn't find him.

He needed something that looks as good as his work, does the selling while he's on a job, and belongs to him rather than a monthly template company.

// What I built

A proper site, set up on Google from day one

The job covered the website, getting him on Google, and the small things that make people trust a trade business before they pick up the phone.

The website

  • Built around his reviews, taken from his Facebook recommendations
  • Quote form that lands straight in his inbox and records how each customer found him
  • Live Facebook feed, so new jobs appear without him touching the site
  • Gallery of real fits, the areas he covers, and a simple "how it works"
  • Made for phones first, with tap-to-call on every screen

Getting found

  • Google Business Profile set up in full: categories, services, areas, hours, photos, logo and cover
  • Search Console and sitemap submitted, with structured data Google can read
  • A review prompt on the site, and business cards with a QR code that opens his Google review page

His, not mine

  • Domain and hosting in his name, with no monthly rental
  • Secure by default: HTTPS everywhere, enforced
  • Privacy notice and cookie choice, so the site is above board from the start

// So far

Early days, already on page one

Top man, I really appreciate it.
Brandon, BDL Carpets & Vinyl

Not a man of many words. He's since said he'll recommend me to anyone who needs a website building.

Your business next?

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